会议名称：第六届中国—东盟国际木文化论坛
会议时间：2015年11月20日
会议地点：中国·南宁
报告嘉宾：George Surya Kencana
　　　　　印度尼西亚PT Sinar Sri Rejeki Utomo公司

Abstract:
The aim of this talk is to share about new concept in our company called "Emorational", which basically a combination of 'emotional' and 'rational'.  These two factors are used as an expression of the design which then embedded into our culture.  Our furniture evokes a sense of emotion, by the warmth and naturalness of the core material, solid wood.

Wood, being the most traditional furniture material, with its beautiful color and grain, adds a sensitive touch to the furniture.

The rationality of the design lies in the functionality, simplicity and quality of the furniture. These aspects contribute to the power and pureness of the designs.

嘉宾简介：
George Surya Kencana先生是印度尼西亚PT Sinar Sri Rejeki Utomo公司的市场总监。PT Sinar Sri Rejeki Utomo公司位于印度尼西亚西爪哇省井里汶市，是一家生产和出口木质及竹藤制品的公司。George Surya Kencana先生主要负责竹木制品的新产品开发及市场开拓。他们的产品远销欧洲、美国、澳大利亚和中东等20多个国家。目前他们的产品市场主要集中在拉丁美洲和非洲地区。

Mr. George Surya Kencana is the Marketing Director for PT Sinar Sri Rejeki Utomo, a rattan and wooden manufacturer and Exporter, based in Cirebon, West Java. In this position, I am responsible for promoting rattan and wooden furniture from Indonesia and developing the new products to the International Markets such as Middle East, Africa, Scandinavian Countries and etc. From 1986-now, we had exported to more than 20 countries from Europe, USA, Australia, and Middle East in early 1980s to mid of 1990s, and from year of 2000, we had shifted our focus markets to Latin America and Africa Continents.